Freelance Projects
Clients
Years
Platforms
Transforming data into strategic insights that drive growth.
Throughout my professional career, I have specialized in digital marketing, data analytics, and web measurement, building a strong foundation in tracking, interpreting, and transforming data into actionable insights that drive strategic growth. I design and implement scalable measurement strategies aligned with business objectives, leveraging advanced analytics tools, automation techniques, and effective data visualization to optimize performance across platforms.
SKILLS(10)
Web Analytics & Tracking
01Expert in Google Analytics 4 (GA4), Google Tag Manager (GTM), and custom JavaScript DataLayer implementations for accurate event tracking and enhanced data quality.
Conversion & Pixel Tracking
02Setup and debugging of Meta Pixel, Google Ads, and third-party pixels (TikTok, X/Twitter, Pinterest, Taboola, Outbrain, Rumble). Skilled in configuring standard and custom events for performance campaigns.
Funnel Optimization
03Customer journey mapping and funnel analysis to identify user drop-offs and conversion opportunities.
Data Visualization
04Development of dynamic dashboards and automated reports using Looker Studio, Power BI, and advanced Excel (Power Query, pivot tables, formulas, VBA) to support data-driven decision-making.
Automation & Data Engineering
05Proficient in BigQuery, SQL, and Google Apps Script for building automated workflows and executing advanced data processing tasks.
Web & CMS Platforms
06Proficient in WordPress (Elementor/Divi), Shopify, Framer and implementation of e-commerce tracking solutions.
Front-End Development
07Advanced in HTML, CSS, and JavaScript. Proficient in Tailwind CSS, TypeScript, React, and Next.js.
Scripting & Data Tools
08Basic knowledge of Python for data processing, automation, and integration with analytics workflows.
Multimedia Design
09Photoshop, After Effects, Figma, and Illustrator.
Customer & Technical Support
010Remote troubleshooting across Windows/macOS, hardware and network setup, productivity tools (Google Workspace, Office, Slack), and ticketing systems like Jira and Monday.
TECHNOLOGY STACK(6)
Analytics
4 technologies
Hover to see detailsTap to see details
Analytics
Programming
5 technologies
Hover to see detailsTap to see details
Programming
Frameworks
3 technologies
Hover to see detailsTap to see details
Frameworks
Tools
4 technologies
Hover to see detailsTap to see details
Tools
Platforms
5 technologies
Hover to see detailsTap to see details
Platforms
Marketing Platforms
8 technologies
Hover to see detailsTap to see details
Marketing Platforms
WORK EXPERIENCE
Upwork
CurrentData Analyst, Web Measurement Specialist and Front-end development
Worked with global clients to implement advanced marketing and e-commerce measurement solutions.
Delivered data analysis, tracking strategies, and interactive dashboards tailored to each business need.
Developed custom front-end solutions using WordPress, HTML, CSS, JavaScript, React, and Next.js.
Built custom pipelines to extract GA4 data into BigQuery using Python scripts within Google Cloud Platform.
Tools & Skills:
GA4, GTM, Looker Studio, BigQuery, GCP, Python, Next.js, React, WordPress, MySQL
Smart Blocks Tech
Data Analyst Specialist & Front-End Developer
Worked on Lander, a crypto rental platform integrating Web3 wallets, global payments, and staking rewards.
Developed Nexus, a rental platform enabling both direct bookings and decentralized auctions.
Built InverMint, an investment platform offering fractional ownership of real estate and business projects.
Achieved international recognition from leading blockchain organizations such as BNB Chain, Solana, Avalanche, and Ripio.
Tools & Skills:
Next.js, TailwindCSS, GA4, GTM
Digital Soul Agency
Data Analyst Specialist
Oversaw the full lifecycle of Google Analytics 4 (GA4) migration and implementation across multiple client websites.
Built and maintained advanced DataLayers in collaboration with UX/UI teams.
Ensured accurate event tracking via Google Tag Manager (GTM) and automated reporting using Google Apps Script.
Leveraged BigQuery for ETL and scalable data processing.
Tools & Skills:
GA4, GTM, JavaScript, BigQuery, Google Apps Script
Havas Media Group
Data Analyst and Measurement Specialist
Specialized in campaign tracking and performance reporting across platforms like Google Ads and Meta.
Designed interactive dashboards using Looker Studio and Power BI.
Implemented GTM tracking solutions and provided actionable insights to media teams.
Tools & Skills:
Looker Studio, Power BI, GTM, Meta Ads, Google Ads, Campaign Manager
Brightz
Web Developer and Analytics (Freelance Remote)
Led the development of the company's e-commerce platform (www.brightz.com), managing both design and tracking infrastructure.
Implemented Google Analytics, GTM, and A/B testing via Optimize.
Built custom HTML/CSS/JS features and directed a remote team of 4 developers and designers.
Tools & Skills:
WordPress, GTM, GA4, HTML, CSS, JavaScript, Google Optimize
Cognizant
Google Media Campaign Manager
Executed trilingual Google Ads campaigns (auction and reservation models) for Latin American markets.
Supported sales and product teams with media planning, technical validation, and campaign troubleshooting.
Tools & Skills:
Google Ads, Google Ads Editor, Excel
NCR
Technical Support Specialist
Provided multilingual (EN/ES/PT) Level 1 and 2 support for software and hardware issues via remote channels.
Promoted to team lead of a 15-person help desk team after consistently resolving high-complexity cases.
Managed ticket escalations, performed QA on issue resolution, and delivered training to new hires and senior agents.
Tools & Skills:
Remote diagnostics, QA workflows, Lean Six Sigma Yellow Belt
EDUCATION
Universidad Argentina de la Empresa (UADE)
Software Developer
Kellogg Community College (KCC)
Multimedia Designer
Kalamazoo Valley Community College (KVCC)
Associate's Degree