CAROL FRANCO DE LA QUINTANA

Data Analyst & Web Measurement Specialist | Digital Marketing & Front-End Developer

caroldelaquintana@gmail.comEmail LinkedIn Download CV

CAREER STATISTICS

Freelance Projects

Clients

Years

Platforms

ABOUT ME

Throughout my professional career, I have specialized in digital marketing, data analytics, and web measurement, building a strong foundation in tracking, interpreting, and transforming data into actionable insights that drive strategic growth. I design and implement scalable measurement strategies aligned with business objectives, leveraging advanced analytics tools, automation techniques, and effective data visualization to optimize performance across platforms.

SKILLS

Web Analytics & Tracking

Expert in Google Analytics 4 (GA4), Google Tag Manager (GTM), and custom JavaScript DataLayer implementations for accurate event tracking and enhanced data quality.

Conversion & Pixel Tracking

Setup and debugging of Meta Pixel, Google Ads, and third-party pixels (TikTok, X/Twitter, Pinterest, Taboola, Outbrain, Rumble). Skilled in configuring standard and custom events for performance campaigns.

Funnel Optimization

Customer journey mapping and funnel analysis to identify user drop-offs and conversion opportunities.

Data Visualization

Development of dynamic dashboards and automated reports using Looker Studio, Power BI, and advanced Excel (Power Query, pivot tables, formulas, VBA) to support data-driven decision-making.

Automation & Data Engineering

Proficient in BigQuery, SQL, and Google Apps Script for building automated workflows and executing advanced data processing tasks.

Web & CMS Platforms

Proficient in WordPress (Elementor/Divi), Shopify, Framer and implementation of e-commerce tracking solutions.

Front-End Development

Advanced in HTML, CSS, and JavaScript. Proficient in Tailwind CSS, TypeScript, React, and Next.js.

Scripting & Data Tools

Basic knowledge of Python for data processing, automation, and integration with analytics workflows.

Multimedia Design

Photoshop, After Effects, Figma, and Illustrator.

Customer & Technical Support

Remote troubleshooting across Windows/macOS, hardware and network setup, productivity tools (Google Workspace, Office, Slack), and ticketing systems like Jira and Monday.